The new Porsche Museum, located in the heart of the Porsche factory in Stuttgart-Zuffenhausen, Germany, officially opened to the public on Saturday, January 31st.
The museum features 60,250 square feet (5,600 sq meters) of exhibition space designed entirely in white, ample space for approximately 80 historic vehicles and more than 200 smaller exhibits depicting Porsche’s history.
The exhibition concept of the Stuttgart museum designer Professor HG Merz deliberately dispenses with the idea of a staged theme world with flashy show effects and instead lets the sportscars speak for themselves. “Exhibits of this quality need no elaborate packaging”, stresses Professor Merz. “In Zuffenhausen they stand like sculptures in a white gallery. Against these reduced surroundings, the visitor can be alone with the vehicles and with his or her own personal feelings.”
Dr. Wolfgang Porsche, Chairman of the Supervisory Board of Porsche AG, emphasized the task of the sports car manufacturer: to remember the founding personalities of the Company and to keep the spirit of their work alive: “My grandfather and my father were passionate automobile pioneers, engineers, and entrepreneurs. Their life’s work and everything that their successors successfully made of this and further developed from it, is documented here.”
Porsche is expecting at least 200,000 visitors per year. Even in the previous museum on the works site, which could barely accommodate 20 exhibits, 80,000 guests a year would turn up. The historic collection of Porsche AG encompasses a fleet of 400 racing and sportscars, with almost all exhibition vehicles still taking part in historic racing events. Since the rare items on show in the “Museum on Wheels” are constantly being changed, repeat guests will always find something new and fascinating at the museum.
Spacious conference areas are available for events, including access to an impressive roof terrace. Further, the exclusive “Christophorus” restaurant on the second floor – which has both a view through the glass facade onto the Porscheplatz as well as through the glass partition into the exhibition itself – has its own separate entrance and is also open at hours different from those of the museum itself.
The new Porsche Museum is open daily, except on Mondays, from 9:00 am to 6:00 pm. Admission is 8 Euros for adults and children under 14 receive free admission when accompanied by an adult.
For more information, visit www.porsche.com/museum.